At Big Red Barn Properties, filling rental vacancies is about finding quality tenants who will enjoy and respect their homes. Through a proactive, multi-channel approach—including DoorLoop’s syndication, Facebook Marketplace, and local SEO—we maintain a waiting list of prospective renters to minimize vacancy periods. Discover how we use these marketing channels effectively to fill properties across Southern Wisconsin.
1. DoorLoop Syndication: Maximizing Property Visibility Across Multiple Platforms
We leverage DoorLoop’s syndication feature to ensure our listings are visible across top rental sites, like Zillow, Apartments.com, and Realtor.com. With one listing, we reach multiple platforms for maximum exposure, saving time and attracting quality tenants.
Benefits of DoorLoop for Big Red Barn Properties:
- Expanded reach across trusted rental sites to bring in qualified applicants.
- Centralized listing management, allowing us to focus on tenant engagement.
- Consistency in property details across all platforms, enhancing visibility.
This strategy keeps Big Red Barn Properties top-of-mind for tenants actively searching for rentals in Southern Wisconsin.
2. Using Facebook Marketplace and Community Groups for Local Outreach
Facebook has become a go-to platform for local rental searches. We post on Facebook Marketplace and share listings in local housing and community groups to reach tenants specifically looking in Southern Wisconsin.
Facebook Marketing Tips:
- High-quality photos and detailed descriptions help listings stand out on Facebook Marketplace.
- Engaging in local groups for more targeted exposure within Southern Wisconsin.
- Prompt responses to inquiries to create a positive experience for prospective tenants.
3. Building and Managing a Waiting List of Prospective Tenants
One of Big Red Barn Properties’ core strategies is maintaining a waiting list of qualified renters, ready to match them to available properties as soon as they’re ready.
Our Waiting List Process:
- Prospective renters sign up through our website or during property showings.
- Regular communication keeps renters informed about upcoming vacancies.
- Prioritizing qualified, interested tenants to reduce vacancy periods and ensure a seamless move-in process.
4. Local Listings and SEO for Southern Wisconsin Rentals
In addition to syndicating on major rental sites, we utilize local listing services and optimize our website with keywords like “rentals in Southern Wisconsin” to attract renters looking in specific towns.
Big Red Barn’s Local SEO Approach:
- Creating community-centered blog posts to attract local renters.
- Using specific, relevant keywords for better visibility in local searches.
- Highlighting unique aspects of each town to draw in tenants interested in Southern Wisconsin living.
5. In-House Marketing and Property Management Expertise
Our dedicated team manages the entire rental process, from listing creation to tenant screening. Big Red Barn Properties’ in-house property management ensures a smooth experience for both current and prospective tenants.
Benefits of Our In-House Team:
- Deep knowledge of local market trends, allowing us to set competitive prices.
- Quick responses to tenant inquiries and showings, ensuring properties are seen quickly.
- Professional and welcoming service, making us a trusted choice for Southern Wisconsin rentals.
Why Our Marketing Approach Works
By combining DoorLoop’s syndication capabilities, Facebook’s reach, and our strategic waiting list, Big Red Barn Properties leads the way in tenant acquisition. We maintain relationships with prospective renters, minimize vacancies, and ensure each property is matched with tenants who appreciate our dedication to quality service.
This multi-channel marketing approach not only fills vacancies quickly but also helps build a community of satisfied renters who feel at home with Big Red Barn Properties.